About Us

Established in 2016, founder Jasmine Begin from Ottawa, wanted to give back to her community. When Jasmine was 10 months old she suffered 3rd degree burns to her hands and legs. Throughout her life, Jasmine spent a lot of time at the Children's Hospital of Eastern Ontario enduring countless operations and therapy in order to repair skin and tissue damage. Fast forward 24 years, the scars are still prevalent but Jasmine is more confident than ever and wants to give back to those who helped her as a child. The vision for Wear It Forward is to create a movement that uses clothing as an outlet to give back. Jasmine launched the brand with the 'Not-So-Ugly' Christmas Sweater where 10% of profits from each unit sold was donated to CHEO. Last Christmas Wear It Forward raised over $3,000 for the Children's hospital! This year, $5.00 of each sweater sold will be donated to CHEO in order to achieve our goal of $20,000 in donations!

  • TOP QUALITY PRODUCTS Our sweaters are not only beautiful, but they're superior quality.
  • WORLDWIDE SHIPPING We ship globally, using safe, secure shipping methods.
  • GIFT PACKAGING AVAILABLE Give the gift of a beautiful Christmas sweater, and a hand written note!

Our Sweaters


Gift Option

We offer a gift option to all of our special Christmas shoppers. If you're looking to purchase an item as a gift for a friend or family member, simply input their shipping information into the feilds provided on the product page. Input a special message to your loved one, and we'll ship them your gift and include a hand written note from you!

Give the gift