About Us

Established in 2016, founder Jasmine Begin from Ottawa, Canada wanted to give back to her community. When Jasmine was 10 months old she suffered 3rd degree burns to her hands and legs. Throughout her life, Jasmine spent a lot of time at the Children's Hospital of Eastern Ontario enduring countless operations and therapy in order to repair skin and tissue damage. Fast forward 24 years, the scars are still prevalent but Jasmine who is more confident than ever wants to give back to those who helped her as a child. She started a clothing company called 'Wear It Forward'. The vision for the company is to create  a movement that uses clothing as an outlet to give back. As she puts it: "clothing is essential for everyday life, why not wear the brand that allows you to make a difference in the world?"
Jasmine launched the brand with the 'Not-So-Ugly' Christmas Sweater where 10% of profits from each unit sold was donated to CHEO. Wear It Forward raised over $3,000 for the Children's hospital. As she promised, with the growth of the company comes bigger donations. This year, $5.00 of each sweater sold will be donated to CHEO in order to achieve a goal of $20,000!  
This is just the beginning of Wear It Forward. The success and growth of the company will allow for larger donations and greater change. Together, we can make a difference - be a part of the movement!